Experience Needed: 3 to 5 years Career Level: Mid-level Job Type: Full Time
We are looking for an extremely motivated, data savvy, strategically minded marketing professional...
Digital Marketing Manager
3 to 5 years
We are looking for an extremely motivated, data savvy, strategically minded marketing professional to join the team.
The Digital Marketing Manager will help to deliver profitable growth by managing a portfolio of our in-house Accounts ( SaaS & Ecommerce ) through managing performance marketing across online channels.
Success in the role is measured by a combination of sales growth, marketing performance (ROAS) and efficiency of marketing spend.
Over All Objectives:
Acquire new customers through data-driven, segmented targeting in programmatic, social & search, leveraging look-a-like audiences to maximize ROAS and LTV
Retain and encourage repeat purchase with existing customers through CRM and retargeting, segmenting audiences to optimize LTV
Manage relationships with affiliates and partners to jointly drive business goals
Test & learn to identify new opportunities, ensuring clear goals against key activities & knowledge share with team
Write-up lessons learned to support best practice eCommerce marketing playbook – Including media planning, execution & creative optimization
Manage paid campaigns on Facebook, Instagram, Twitter, Pinterest, and YouTube with the goal of increasing sessions and sales while growing the consumer file
Ongoing optimization of campaigns driven by data and KPIs
Work closely with marketing to implement strategy and campaign identification
Brief and otherwise source all needed creative assets, working with outside agencies and contractors as needed
Manage and optimize paid budget working closely with the social engagement team to ensure all budget allocations work in a complementary manner
Execute all bid/budget management and audience segmentation/targeting using various social ad platforms
Serve as our liaison with customers and consumers.
Google Adwords: Search Ads, Display Ads, Remarketing and Merchant./Shopping Ads
Email Marketing: build strategies for sales-focused emails, manage systems and processes and build and manage sales and profits from email
SEO: site-wide SEO page-by-page SEO, Product Level SEO
Attribution Advertising: channel crossover
Website Functionality Ownership: ability to map customer navigation path in order to drive online transaction growth and engagement